About Me
I’m a resourceful, communicative, and versatile leader with over 10 years of brand and content marketing experience at high-growth B2B SaaS companies. I have a genuine passion for helping businesses build more trustworthy, memorable brands through strategic storytelling, compelling content, and eye-catching creative.
Experience
Senior Director, Content Marketing
Bitly, 2023 - Present
Head of Brand & Communications
Teamwork, 2021 - 2022
Set the strategic vision and direction for the brand strategy and creative teams within the department, including hiring, coaching, and developing a high performing 13-member team
Managed annual budget of $1.5M to drive strategic brand initiatives including paid campaigns, content initiatives, and creative outputs
Crafted our global brand positioning in partnership with product marketing to drive stronger relevance and differentiation with our ICP
Led a global visual rebrand initiative from ideation and planning through to creative execution and implementation
Oversee our social media strategy to drive stronger engagement and reach with our target audience, resulting in a 98% increase in engagement YoY
Launched an annual market and perception survey to evaluate brand awareness and perception (increased Teamwork’s unaided awareness by 20% YoY)
Established Teamwork’s editorial calendar across the blog and resource center while managing in-house and external writers, resulting in an increase in blog traffic by 136% YoY
Director, Content Marketing & Creative
Wistia, 2020 - Present
Manage and mentor a team of marketers and creatives, including copywriters, content creators, video producers, designers, and freelancers
Build structures, systems, and processes for consistently producing innovative, industry-leading work across multiple mediums
Work with marketing managers and cross-functional partners to create an editorial calendar that delivers on key messages
Lead the planning and execution of our content strategy across the site (>150k blog sessions/month) and social media properties (>75k followers)
Manage $250,000 promotional budget and report on the performance of all content campaigns to the VP of Marketing and C-Suite
Provide creative leadership for marketing campaigns, including idea generation, direction, branding, planning, and shoot supervision
Ensure that all public-facing work meets our brand, tone, and style guidelines in order to maintain Wistia’s brand voice
Served as editor in chief by ensuring all content and creative assets met rigorous brand, tone and style guidelines and photoshoots
Associate Director, Content Marketing
Content Marketing Manager
Wistia, 2017 - 2020
Measure the success of our content marketing efforts by developing actionable KPIs and dashboards for program monitoring
Amplify our blog content with a robust distribution strategy, including assessing co-marketing opportunities and pro-actively discovering new distribution channels
Build comprehensive content campaigns by utilizing videos, infographics, and downloadables
Work with our Sales team to identify opportunities for customer stories and additional sales enablement materials
Liaise with and set the strategy for both our external PR and content marketing firms, managing in-house and freelance writers
Utilize SEO best practices to drive traffic to our site and ensure our content is up to date, refreshed, and accessible to all
Social Media Manager
Wistia, 2015 - 2017
Daily management of all social media platforms (Twitter, Facebook, LinkedIn, Instagram)—posting, scheduling content, and jumping on social trends and topics
Work with our VP of Marketing to ensure that our messaging is consistent; reacting to world events and shifting direction when necessary
Own the relationship with our PR agency, regularly providing guidance and direction
Build and oversee the social media content calendar and plan optimized campaigns that support initiatives across the business
Measure the success of our social media marketing efforts by developing actionable KPIs and dashboards for program monitoring
Leverage social listening and share feedback, trends, and observations with the team
Daily interaction with our Slack communities and management of all live events
Marketing Associate
Ingenta, 2013 - 2015
Work with the marketing team to manage and execute product launches, content campaigns, email marketing initiatives, brand activities, and more
Manage company’s social media presence across all channels and oversee our blog, posting thought leadership content twice weekly
Design all marketing collateral including brochures, ads, web pages, emails, and content newsletters
Plan, organize, and attend trade shows, webinars, and other industry events